All That’s Gold Does Not Glitter

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During the Karl Lagerfeld Pirelli calendar launch in Moscow, Renato Montagner, Creative Director of Pirelli P Zero, commissioned artist Scott Campbell to create two signature projects. To engrave a Pirelli tire and to design a special edition P Zero bike jacket by Dainese. In the summer of 2011, Campbell began working on these pieces in his Brooklyn studio in New York.

You can view the completed project here, pirellipzero.com/the-trilogy-by-scott-campbell/
Client | Pirelli P Zero
Agency | Change Design
Directed by Alessandro Simonetti
Cinematography & Editing by Jimmie Armentrout III