Audi Commercial: Birth

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Audi and advertising agency BBH from London have released this impressive spot recently.

The commercial promotes elegant Audi R3 Sportback and depicts its… birth! Not some kind of simple assembling in a factory, but a real dramatic birth, given by an older vehicle. The grand soundtrack and visual effects set a really grandiose atmosphere. Creative director Ian Heartfield said they tried “to find a confident, bold and exciting way to tell the story” with the spot.