Name: Halo 5: Guardians Puzzle Campaign
Uploaded: 2017-06-05T07:08:10Z
Duration: 2 min
Description: We launched the campaign by delivering 3 pieces of the game’s key art to Halo’s most loyal fans with a mysterious email. From there, we seeded the rest of the puzzle pieces over 3 days across various Halo owned channels around the world. No channel or country had all the pieces, so fans had to work together in order to solve it—ultimately creating worldwide buzz for the title.

Halo 5: Guardians Puzzle Campaign

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We launched the campaign by delivering 3 pieces of the game’s key art to Halo’s most loyal fans with a mysterious email.

From there, we seeded the rest of the puzzle pieces over 3 days across various Halo owned channels around the world. No channel or country had all the pieces, so fans had to work together in order to solve it—ultimately creating worldwide buzz for the title.