HP Folio | Airports, Chicago Transit

HP introduced on-the-go consumers to Folio, their latest Ultrabook, through this DOOH campaign promoting its long lasting battery life. We partnered with OMA and twofifteenmccann to launch the interactive game in three top airports and at the Clark and Lake Transit Station in Chicago. The oversized interactive displays invited travelers to participate in a one or two player version of the game and race to fight for power outlets. Via multi-touch interaction, participants were challenged to tap the outlets before they were taken by a plug.