MINI - :15 Campaign

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‎3 energetic spots full of go-kart handling.

This campaign of three 15 second spots was designed to be produced for a modest budget. Most of the labor would have gone into animating the vehicles, but we don't animate vehicles, we actually drive them with a driving simulator. An experienced driver performs the driving behind an actual steering wheel and the action is recorded in real-time. The result is a series of impactful commercials that drive up quality while driving down cost.