Prudential Commercial: The Fishermen

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Prudential and advertising agency Lowe from Cape Town have released this beautiful video spot recently.

The short film features a fisherman and his young grandson. The latter is beginning to learn the craft. They wake up early every morning, set their boat and go to the sea. Blue water and sun seem romantic, but fishing is a demanding work. However, step by step the kid learns persistently. The video is really nice as well as the story.

Watch the spot and have a good laugh.