GoldieBlox Commercial: Princess Machine

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GoldieBlox and director Sean Pecknold have made this exciting video spot for a revolutionary toy.

The new toy develops girls’ interest in building and engineering. The video features three young ladies, who are fed up with the pink princess stuff. Therefore, they constructed an incredible domino chain. An amusing manifesto song accompanies the video. Finally, the independent toy label founded by Debbie Sterling has pulled off the long awaited project!

Watch the spot and have a good laugh.