Ikea Commercial: Happy Valentine’s Day

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Ikea and advertising agency Åkestam Holst from Sweden have released this beautiful video spot just in time for Valentine’s Day.

The commercial tells a story about living with another human being. At first the creatives depict young couples shopping at Ikea. But then they go meet senior couples, who have spent decades together. They tell their stories, share their advice and opinions about what does it take to maintain a good relationship. Nice.