Lotto Campaign: Katie Price

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Lotto and advertising agency AMV BBDO from London have released this amazing campaign recently.

Remember Britain’s most beloved son Piers Morgan? He has a rival now – another British media star Katie Price. She appears as a visionary, who has a concept for a new TV channel – the program that features her and her only. Therefore, she plays Lotto to win and support her project. However, the creatives ask you to not let her win.

Watch the video and have a good laugh.