Urban Beard Campaign: Artisan

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Urban Beard and advertising agency Mass Minority from Toronto have released this funny commercial.

The spot promotes the very hipster thing – an urban beard. And what defines hipster is that whatever they represent looks real, but actually is fake. So just like a hipster man with a beard – you would expect him to know how to follow his instincts and make a furniture from a piece of wood. Yeah, right.

Watch – learn.