Lean Cuisine Commercial: Weigh This

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Lean Cuisine and advertising agency 360i have released this new commercial recently.

The spot creates quite an uncomfortable mood in the beginning: women come into a room and are asked about the scales. Would they like to weigh themselves? In other words, they are being put in a quite embarrassing position and we don’t really know what the creatives were thinking here. After that it changes and corrects the situation a bit when the ladies start telling their inspiring stories.